Online Ecommerce MarketPlace – Easy To Build An Online MarketPlace

We deliver a custom online e-commerce marketplace platform that empowers startups and large organizations to gain risk-free market entry, reduce time-to-market, build competitive advantage, delight customers, and accelerate business growth.

 

 

Online Ecommerce Marketplace Software Development Company

 

As a leading multi vendor eCommerce marketplace software development company, we create fully functional eCommerce marketplace platforms for adding multiple sellers and keeping track of their eCommerce sales. Our expert eCommerce developers build the highly intuitive user interface and user experience that meet your business objectives with its rich feature set.

Online marketplace software comes with powerful features including an easy-to-use interface, simple payment methods, social media integrations, rewards and discounts, ratings and reviews, and more. Our fully customizable multi-vendor eCommerce solution allows for selling multiple products through a single storefront and customers can add products from different vendors to their single shopping cart. The site admin can set up shipping regulations, modify products in the marketplace, and add new sellers or vendors.

Our online eCommerce marketplace development services cater to eCommerce businesses of all sizes to set up and manage marketplaces quickly, affordably, and efficiently, along with a focus on providing full control over your eCommerce store’s functionality. Enriched with all the necessary features, our online marketplace can create various plans for customers and a robust system for managing the payment process for sellers.

 

Steps to Launch a Successful Online eCommerce Marketplace

 

The growth of eCommerce marketplace websites is on the next level. It clearly shows people prefer to buy from multi-vendor marketplaces due to different reasons such as competitive pricing, assured product quality, better customer experience, etc.

Also, the above stats are inspiring many Entrepreneurs to start their online marketplace where they can invite local sellers or vendors to sell. If you are thinking to launch your multi-vendor marketplace, then here are some steps to launch a successful online eCommerce marketplace:

 

1. Market Research & Competition Analysis:

 
Analyzing the market and competition is the most crucial step. Gather information on your customer needs and analyze competitors’ market strategies. 

It will help you make an informed decision regarding choosing the right business niche. Think about what problems your online marketplace is going to solve.

 

2. Contact Different Sellers

 

You may consider this step in the later stages, but that is not the right approach. Reach out to sellers who are selling on other online marketplaces and ask them about the pain points and the benefits they are getting on selling there. Take the help of offline or online surveys to understand sellers’ requirements.

 

3. Documentation or Requirement Gathering:

 

Once you are done with the research part, create a requirement gathering document. You can hire a technical team for requirement gathering to save your time & efforts.

 

4. Pick the Right eCommerce Platform to Start:

 

Choosing the right technology solution is very important. You need to choose an eCommerce platform that comes with in-built eCommerce features and can be easily customized. There are two types of eCommerce platforms, i.e., SaaS & License eCommerce platforms. Licensed or on-premises eCommerce platforms are considered the best solution to start multi-vendor marketplaces because they allow more flexibility and control. However, if your budget is limited, SaaS (Software as a Service) eCommerce platforms are good to go.

 

5. Finding Investors:

 

You can skip this step if the budget is not a concern for you. However, I have seen that in many cases where the initial investment is high, clients are looking for investors. 

 

6. On-board Sellers after the launch:

 

Once your online marketplace is launched, the next crucial step is onboarding the sellers. Here are a few strategies you can follow to on-board the sellers on your online store with ease:

• Make a list of sellers who are selling on other online marketplaces

• Create an email template and describes the benefits of selling on your platform and pain areas of sellers that your online marketplace is addressing

• Reach out to them on their social media profiles

• Start Display ads on sites like eBay, or other sites where multiple sellers are selling the products

• Also, you can use offline marketing techniques like Print Ads, Billboards, Tele calling, etc.

 

7. Invest in Online Marketing:

 

In this competitive world, you can’t expect sales just by setting up an online store. Digital marketing is one of the cost-effective marketing techniques to bring buyers to your online marketplace. In the early days, you can start with SEO (Search Engine Optimization) & Social media marketing. Google Ads are costly, invest in them wisely, and it is better to get help from an SEO or Adwords expert.

 

Advanced features to launch online eCommerce marketplace:

 

 

HomePage:

 

• The homepage of the site should give a clear idea about your unique value proposition and competitive advantage. The theme should be highly captivating to the user, but make sure that your site’s theme doesn’t slow down the application. 

• Add a search box with an autocomplete feature. After exploring the homepage, potential customers are most likely to use the search box to seek what they need. The images on the homepage should be at least 30 percent of the main categories of the page. 

• There should be a diverse selection of product recommendations, and the home page must have fewer than 12 categories. If there are any special offers on your site then highlight them on the homepage. 

• Feature, the popular items, new arrivals, and seasonal items. If possible, try to make dynamic borders which display more information and also engage the customers. Make sure that the theme doesn’t get slow by any request. 

• The complete homepage must be highly responsive across all devices & browsers, and make sure every clickable item is working. If your website is any other language, then we may ask you to use a language plugin too.

 

Product Listing Page:

 

• On the product listing page, the products should be aligned in a way that the customer can go through the maximum range of products within a minimum time. The images should be of high quality and must be relevant to the products. There should be an option of sorting and applying relevant filters (based on attributes assigned to the products).

 

Products detail page:

 

• Obviously, on the product detail page, there should be complete details of the product with all the attributes which can be applied such as size, color pattern, quantity, variant, etc. Below the product details, there should be previous customers’ ratings & reviews of the product. You can also see a section of the Related Products at the end of the product details page.

 

Shopping Cart Page:

 

• On the shopping cart page, there must be a list of all the products which are added into the cart along with their details like product name, vendor name, product image, quantity, and price. There must be a functionality of removing the item, updating the quantity, or editing the cart. The total amount should also be displayed. If you have included a Coupon code or discount here, then the user should be able to apply it here. In addition to these, “Continue shopping” and “Proceed to checkout” buttons are also required.

 

Login & Register Page:

 

• On the Login & Register Page, there are simple fields such as Name, E-mail Id, Contact No, and other theme features plus choices to select the categories of interest while registering. There must be options for logging in and registering through social media login like Facebook, G-mail, or LinkedIn.

 

Checkout Page:

 

• The checkout should take as much time as possible. Mostly a two steps checkout extension is used in which firstly you can choose the shipping method, add a delivery address, and then do the payment. After payment confirmation, there would be a seller contact detail and the estimated delivery date displayed.

 

Replacement and Return:

 

• The customer would be able to replace or return the item through the request for order return or replace, request for a refund, chat, or return helpline.

 

My account (Customer Profile Page):

 

• You can add basic features in the customer profile page like Account Dashboard, displaying the stats of the account, along with Request for Quote, Unsubscribe for newsletter options, and sections of My Wishlist and My Reviews.

 

All Requested Quotes:

 

• For a B2B e-commerce marketplace, it is an essential feature to allow the user to access the listing of all requested quotes along with status.

 

Key Benefits of Building an Online Ecommerce Marketplace Platform

 

Our online eCommerce marketplace software comes with seamless integration of the most advanced features and tools that empower you to run a successful multi-vendor marketplace.

 

Cost-effective Solution

 

• Our eCommerce marketplace solution cuts off the overall cost associated with the store owner as every vendor can manage the typical costs associated with the selling and there’s absolutely no need for hiring more people to do the job.

 

Engage Loyal Customers

 

• Our online marketplace solution is packed with various ready-to-use customer acquisition techniques such as standard coupons, gift cards, reward points, lucky draw contests, etc. knowing that it costs more to acquire new customers than it does to retain the existing ones.

 

Easy Inventory Management

 

• Managing inventory and its associated human resources can be a tedious task for an eCommerce company, especially a startup. Our marketplace platform allows the vendors to manage their warehouse and associated complexities with ease.

 

Convenient Shopping Experience

 

• Our eCommerce marketplace platform hosts a wide array of sellers who sell different types of products. Customers enjoy the convenience of shopping as they can buy different kinds of items under one roof.

 

Why Choose MartPro?

 

 

MartPro offers an advanced eCommerce marketplace software solution for small-to-midsize retailers, allowing you to manage your web and store as one. With integration into MartPro's point of sale, you can operate your store and web together, with cross-channel products, pricing, and promotions. By managing your website and POS with one system, you can eliminate manual data entry and reduce out-of-stock mishaps, letting you ship orders faster and ensure happier customers. 

MartPro's eCommerce website design and point of sale integrate with leading online marketplaces like Amazon, eBay, Walmart, and more. Through these leading integrations, you can easily upload and sell your products, and track those sales in a single place. Beyond that, we provide you the option to fulfill orders yourself or have the eCommerce marketplace software fulfill them for you.